Duolingo

Duolingo x And Rising x MadeWithUs

Best mate late? Learn Spanish! … or instead read this description about how we had a lot of fun animating Duo for Duolingo’s digital out of home campaign in London with our friends at And Rising.

We didn’t want any movement of Duo’s feathers with these little animations so all the emotion needed to be just in the eyes - looooook into my eyes…... He’s a cute little bird and we hope he enjoys his little trip underground to remind people to keep learning their languages.

Duolingo is the world’s #1 language learning app, offering 84 courses in 24 languages, for free. It’s a far cry from those dog-eared text books we remember from school. The gamification of language learning in this app makes it fun, easy and a little bit addictive. With a wonderful mission at its heart – teach languages for free.
Duolingo asked AndRising to us to launch their first piece of communication outside of the US, both to make more people in the UK aware of the app’s cute but grumpy owl, Duo, but also to re-engage lapsed users. They took over London with Duo at the heart of the campaign.

The animations were created and rendered in After Effects.

Now get back to your lessons!