SiriusXM - Get closer to what you love
Working with a fab team at Uncommon for SiriusXM's launch of its Closer campaign. We created and delivered TV spots, Social and many, many DOOH site assets. So lovely to see them in the wild after all the hard work.
The TV Spot “A Life in Sound celebrates the real, universal, and uniquely human experience of being moved by the audio you love,” says Nils Leonard, co-founder at Uncommon Creative Studio. “One film. One woman. Dancing through the different chapters of her life. It is the truth of the SiriusXM experience captured in film.”
Accompanying the TV spot, which aired in the US during the Oscars ceremony, is an OOH campaign which focuses on three popular genres on SiriusXM – hip-hop, country, and sports – and highlights the fan worship they provoke.
The images feature SiriusXM subscribers and super-fans of these genres captured in exuberant crowds. The imagery appears in both stills and motion billboards, and amply captures the energy and excitement music can provoke.
This campaign is the first from SiriusXM since the brand’s new identity launched last year, also designed by Uncommon.
Here are some lovely videos and photos of the sites.
Credits
Brand: SiriusXM
Design and Production: Uncommon
Graphic Design: Ewan Jones, Ryan Hurley
Motion Graphics and Animation: James Cook, Alastair McColl